At WWE Hell in a Cell 2018, the Universal Championship Hell in a Cell Match between Roman Reigns and Braun Strowman came to an abrupt end when The Beast Incarnate suddenly reemerged and laid waste to everything in sight. Plus, Becky Lynch recaptured the SmackDown Women's Championship from Charlotte Flair, the WWE Championship Match between AJ Styles and Samoa Joe met a controversial end, Ronda Rousey scored her first Raw Women's Championship title defense over Alexa Bliss and much more.